The WASTEred project comes up to launch the LODOred product into the European market as an ECO-Innovative solution to reduce the waste generated during the wastewater treatment in the meat and dairy industries, since these sectors are two of the highest sludge generators within the food industry and the sludge management accounts for 50% of the operating costs and for 65 % of the environmental impact of waste treatment. Moreover, the quantity of sludge generated in Europe is increasing substantially but environmental policies are becoming more stringent and fewer acceptable disposal routes are available, what enhances the LODOred value.

LODOred is an environmentally friendly, sustainable, innovative and cost effective product for the surplus sludge reduction. It is made of fully biodegradable components, and its recipe, which does not content any hazardous component, is strictly defined. Therefore, due to its nature, it is not classified as a dangerous preparation according to the EU standards (2001/60/EC concerning the approximation of the laws, regulations and administrative provisions of the Member States relating to the classification, packaging and labeling of dangerous preparations). Developed and designed for its use in aerobic wastewater treatment plants, it acts by affecting microbiological metabolism, enhancing biomass purification efficiency, together with the reduction of new biomass production, leading therefore to a substantial reduction of the sludge and a stabilization of the biological process. It has already been successfully introduced in municipal WWTPs in several European markets such as Germany, Spain and Poland, where a drastic reduction of the surplus sludge has been reached. Moreover, the polymer consumption has been also substantially reduced. This leads to clear cost savings; present municipal clients are saving between 2-3 € for each € spent on LODOred.

As part of the project promotion, dissemination and market introduction strategy (presentation of success stories, cost-benefit analysis, promotion workshops and distribution of tools e.g. user guidelines) is planned which will be implemented at first in Poland, Spain, and Germany and later in other markets in Europe.